Ecselis
Our Performance Centre of Excellence
Ecselis is the digital performance marketing specialist brand under Havas Media Group India that focuses on data-driven results.
Goal :
Increase sale of Tata Trucks across multiple LOB’s (SCV Cargo, Pickup, M&HCV, ILCV & CV Passenger).
Approach :
Three-level optimization - by LOB, by fuel type & by local markets.
Regional teams were activated to re-write creatives in native languages. Click to call during the day, Click to leads based on call center activation. Always on with constant activation of 1P data.
Results :
1 mn leads generated with industry best conversation rate.
