With the entertainment park closed due to the pandemic the importance lay in keeping the customers excited and engaged with the brand online whilst keeping their motivation to visit the park later intact. #TheThrillsWillBeBack campaign showcased all their favorite rides at the park with the message that they would open once again real soon. The campaign ended when the amusement park was allowed to open with #TheThrillsAreBack along with covid safety guidelines. The campaign also saw a 50% jump in online followers during the pandemic.
Eastern India’s first marathon for children! In the age of technology to get children to get off their screens and get moving The Warrior Run was a marathon only for children. With multiple marathons for the older generation, the hashtag for the event was aptly - #AbHamaariBaari.
When the pandemic hit and the importance of hygiene was paramount, we used imagery from a previously shot photoshoot where only the hands were used as props to send a message of staying safe ( and washing your hands) instead of highlighting the products. The #StaySafe colourpop campaign with its burst of colours was welcoming in the rather dull scenario present around at the moment. The campaign generated a lot of word of mouth and awareness for the brand.
Every 68 Minutes one woman is killed due to domestic violence. To raise awareness on domestic violence and the movie ‘Every 68 Minutes’, a communication strategy was created. Creative content highlighting the signs of Domestic violence was showcased on social media and outdoors. The lockdown saw a rise in domestic violence and to take this message further the brand collaborated with renowned personalities , NGO’s and the state government to build a short film and subsequent campaign called “Lockdown Against Domestic Violence”.