Our Performance Centre of Excellence

Welcome to Havas Ecselis India

Ecselis is the digital performance marketing specialist brand under Havas Media Group India that focuses on data-driven results.

Driving performance for Tata Motors CVBU
Tata Motors Commercial Vehicle Business Unit (CVBU)

Driving performance for Tata Motors CVBU

Goal :

Increase sale of Tata Trucks across multiple LOB’s (SCV Cargo, Pickup, M&HCV, ILCV & CV Passenger).

Approach :

Three-level optimization - by LOB, by fuel type & by local markets.

Regional teams were activated to re-write creatives in native languages. Click to call during the day, Click to leads based on call center activation. Always on with constant activation of 1P data.

Results :

1 mn leads generated with industry best conversation rate.

Our Clients

Tata MotorsTotoPopeyes MylanStashfin