CONRAN DESIGN GROUP
Working with shell since 1996, we have gained a unique understanding of both the brand and the business. We act as its global brand guardian across the retail portfolio – critical to delivering its retail strategy of generating equal revenue from fuel and non-fuel by 2025.
Alongside the creation of Shell Select ‘Gen5’ store format, we developed the fresh food and drink offer, Deli by Shell. Revitalising the customer experience, while at the same time ensuring that it is sustainable, digital and flexible enough to work across more than 30 markets worldwide Additionally, we work across a range of Shell sub-brands globally, including Energy, Fuels, Lubricants and Motorsport.
It is now over two years since Coca-Cola European Partners (CCEP) was created following the merger of Coca-Cola Enterprises, Coca-Cola Iberian Partners and Coca-Cola Erfrischungsgetränke – becoming the world’s largest independent Coca-Cola bottler. In a drive to build a more entrepreneurial culture within the new merged organisation and to manage the corporate brand consistently, CCEP needed to empower and support its communications teams in the delivery of iconic and consistent communications and design.
We developed an inspiring vision for the brand, refreshing the CCEP visual identity, supporting consistent delivery across key communication channels and formats. These were brought together in the form of a fully immersive digital ‘playbook’ that set the parameters for future communications development. The solution has become an important vehicle to re-connect CCEP employees with the heart of the company and re-ignite their excitement to be working for such an inspirational brand.