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Welcome to Conran Design Group

Our mission is to bring brands to life through design. From first interactions to long-term engagement, we develop communications and experiences that are relevant and meaningful.

Our clients rely on us for insight-driven consultancy across everything from naming and identity to packaging, environments and stakeholder communications. We create, evolve and manage brands that are relevant, personal and designed to deliver strategic and commercial advantage.


A healthier vision

Responding to a changing market, Danone wanted to powerfully capture and express its commitment to health and nutrition. We were asked to create a new global brand identity that would better represent Danone’s new positioning, ‘One Planet. One Health’. This purpose was brought to life through a refreshed global brand, including the ‘child star’ identity, and supported by a new look and feel reflecting a more human, inclusive and forward-looking business. We also rationalised Danone’s brand architecture to enable its portfolio of brands to communicate consistently across every touchpoint. Our work has successfully repositioned the business for the future, and Danone is now living its values through every touchpoint across its brand portfolio.


On the go and across the world

Working with shell since 1996, we have gained a unique understanding of both the brand and the business. We act as its global brand guardian across the retail portfolio – critical to delivering its retail strategy of generating equal revenue from fuel and non-fuel by 2025.

Alongside the creation of Shell Select ‘Gen5’ store format, we developed the fresh food and drink offer, Deli by Shell. Revitalising the customer experience, while at the same time ensuring that it is sustainable, digital and flexible enough to work across more than 30 markets worldwide Additionally, we work across a range of Shell sub-brands globally, including Energy, Fuels, Lubricants and Motorsport.

Coca-Cola European Partners
Coca-Cola European Partners

Driving a unified culture

It is now over two years since Coca-Cola European Partners (CCEP) was created following the merger of Coca-Cola Enterprises, Coca-Cola Iberian Partners and Coca-Cola Erfrischungsgetränke – becoming the world’s largest independent Coca-Cola bottler. In a drive to build a more entrepreneurial culture within the new merged organisation and to manage the corporate brand consistently, CCEP needed to empower and support its communications teams in the delivery of iconic and consistent communications and design.

We developed an inspiring vision for the brand, refreshing the CCEP visual identity, supporting consistent delivery across key communication channels and formats. These were brought together in the form of a fully immersive digital ‘playbook’ that set the parameters for future communications development. The solution has become an important vehicle to re-connect CCEP employees with the heart of the company and re-ignite their excitement to be working for such an inspirational brand.

Our clients