Conran Design Group
Having announced its purpose-led strategy for sustainable growth, RB sought to express its journey of transformation by re-imagining, recreating, and relaunching its brand under the new name 'Reckitt. Actively responding to a fast-changing world - and the rapidly evolving role of corporate brands in society. Driven by its purpose to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world, the new brand is a visible symbol of the next stage in Reckitt's transformation. It marks a significant step-change and Reckitt's commitment to make access to hygiene health and nutrition a right, not a privilege. In designing the new brand, we built on Reckitt's rich heritage and its ambition to reach half of the world through its product brand portfolio, by 2030.
Responding to a changing market, Danone wanted to powerfully capture and express its commitment to health and nutrition. We were asked to create a new global brand identity that would better represent Danone’s new positioning, ‘One Planet. One Health’. This purpose was brought to life through a refreshed global brand, including the ‘child star’ identity, and supported by a new look and feel reflecting a more human, inclusive and forward-looking business. We also rationalised Danone’s brand architecture to enable its portfolio of brands to communicate consistently across every touchpoint. Our work has successfully repositioned the business for the future, and Danone is now living its values through every touchpoint across its brand portfolio.
Working with shell since 1996, we have gained a unique understanding of both the brand and the business. We act as its global brand guardian across the retail portfolio – critical to delivering its retail strategy of generating equal revenue from fuel and non-fuel by 2025.
Alongside the creation of Shell Select ‘Gen5’ store format, we developed the fresh food and drink offer, Deli by Shell. Revitalising the customer experience, while at the same time ensuring that it is sustainable, digital and flexible enough to work across more than 30 markets worldwide Additionally, we work across a range of Shell sub-brands globally, including Energy, Fuels, Lubricants and Motorsport.
It is now over two years since Coca-Cola European Partners (CCEP) was created following the merger of Coca-Cola Enterprises, Coca-Cola Iberian Partners and Coca-Cola Erfrischungsgetränke – becoming the world’s largest independent Coca-Cola bottler. In a drive to build a more entrepreneurial culture within the new merged organisation and to manage the corporate brand consistently, CCEP needed to empower and support its communications teams in the delivery of iconic and consistent communications and design.
We developed an inspiring vision for the brand, refreshing the CCEP visual identity, supporting consistent delivery across key communication channels and formats. These were brought together in the form of a fully immersive digital ‘playbook’ that set the parameters for future communications development. The solution has become an important vehicle to re-connect CCEP employees with the heart of the company and re-ignite their excitement to be working for such an inspirational brand.
Through acquisition, Teva had many different successful local brands with over 40,000 products operating across the world. Extensive research with pharmacists, physicians, nurses, and patients unearthed a critical need to assist patients in understanding their medication, whilst supporting pharmacists' ability to find the correct product quickly. Through interaction with global markets, we created a strategic positioning for the global portfolio, providing a navigation-led design system, redesigning Teva's entire packaging portfolio to help reduce error and improving patient safety. Comprehensive guidelines and training systems were created to allow the new system to be implemented effectively by local tears and agencies across all product packaging systems. More than 95% of stakeholders stated that the new packaging provided simple, easy to understand information and that the new design made it easier to differentiate between medicines.