Showcasing the signs to prevent tough times. Inspite of stroke disease burden increasing by 100%, brain strokes still go undetected. To create awareness about the signs of stroke, and the action that should be taken, we used the medium to make a point.
Finding real selves behind the weight with real talk. When it comes to describing a person, we usually go about listing their personality traits, profession, passions, etc. But when it comes to describing a person suffering from obesity, we get solely fixated on their appearance and weight. It’s time to understand that they are not just their weight.
Minimal messaging. Maximum impact. The task was to encourage a dialog about prevention and early treatment of breast cancer with young women who are more engaged with trends than serious health issues like breast cancer. We created minimalist, graphic art that combined the trend of selfies with self-screening, highlighting the fact that right obsession can save lives.
Illustrating a self-diagnosis in time saves nine. With early diagnosis, breast cancer treatment can be highly effective, achieving survival probabilities of 90% or higher, making regular self-screening the most effective way to tackle the menace of breast cancer. And, save lives.