Tata Motors Keep LoadingTata Motors Keep Loading

Tata Motors: Keep Loading

Having set an objective to increase awareness of Tata Motors’ 15% additional load carrying capacity, a customized buffering icon was created – ensuring the brand was top of mind for the target audience across digital space.

Swiggy Instamart launch
Havas Media Tribes

Swiggy Instamart launch

Combining creativity and relevancy was key to the successful and effective Swiggy Instamart launch campaign that used the best of Out-of-Home and Digital techniques. After the execution, Swiggy reported an overall increase in OPD (online pickup and delivery growth) by 26%.

Shobiz Havas

Vivo X80 Launch Anamorphic

To promote the recently launched marvel X80 from the house of VIVO, Shobiz came up with an activation plan that best resonates with the brand essence. Vivo X80 brings alive the idea of redefining Cinematography, Shobiz was ready to redefine experience by using Anamorphic content that transforms reality into cinematic moments. The anamorphic screen also showcased multiple angles of the phone to bring alive the sleek, edgy & dynamic design along with the Zeiss Lens that makes every moment cinematic.

Shobiz Havas

Ikea

We developed a 360 – degree events program to establish a hyperlocal connect with target audiences. The ideas were all – inclusive in terms of impact and reach, with dedicated activations for IKEA’s employees, resident welfare associations, members of the press and other stakeholders. 

Conran Design Group

Zydus

After a journey of growth spanning 27 years, Cadila Healthcare Limited was seeking to evolve the corporate brand in line with their ambitious growth plans - transforming from an Indian pharmaceutical company known for generics to a global life sciences company known for its path breaking innovation.

The new brand purpose emphasized a commitment to empower people with the freedom to live healthier and more fulfilled lives. The identity reflects their evolution, bringing together empathy and innovation, legacy and transformation. The transformation also consisted of uniting the existing brand architecture to ensure it is more cohesive, with shared credibility and amplification across the Zydus portfolio.