Tata Motors: Keep Loading
Having set an objective to increase awareness of Tata Motors’ 15% additional load carrying capacity, a customized buffering icon was created – ensuring the brand was top of mind for the target audience across digital space.
Google Cloud Next ’22 Bengaluru
An industry-leading cloud event and Google’s global flagship gathering targeted at Developers, Cloud NEXT ’22 Bengaluru spanned 2 action-packed days on-ground. Including a range of keynotes, fireside chats, technical panel discussions, and breakouts, Google Cloud Next ’22 Bengaluru promoted a livestream titled 'Innovator’s Hive’. Furthermore, the on-ground environment also featured a Cloud Showcase Area brimming with options such as contests, demos, engagements, interactivities, technical sessions, training & certification & summits.
Qatar Airways FIFA World Cup Pop-Up
In keeping with the international campaign underway we created the pop up to celebrate the world’s greatest football show and get fans excited. The event garnered brought in 480+ fans and participants along with 1000+ social media reach.
Vivo X80 Launch Anamorphic
To promote the recently launched marvel X80 from the house of VIVO, Shobiz came up with an activation plan that best resonates with the brand essence. Vivo X80 brings alive the idea of redefining Cinematography, Shobiz was ready to redefine experience by using Anamorphic content that transforms reality into cinematic moments. The anamorphic screen also showcased multiple angles of the phone to bring alive the sleek, edgy & dynamic design along with the Zeiss Lens that makes every moment cinematic.
Havas Media Tribes
Swiggy Instamart launch
Combining creativity and relevancy was key to the successful and effective Swiggy Instamart launch campaign that used the best of Out-of-Home and Digital techniques. After the execution, Swiggy reported an overall increase in OPD (online pickup and delivery growth) by 26%.
Ikea
We developed a 360 – degree events program to establish a hyperlocal connect with target audiences. The ideas were all – inclusive in terms of impact and reach, with dedicated activations for IKEA’s employees, resident welfare associations, members of the press and other stakeholders.
Conran Design Group
Enabling a fundamental transformation
After a journey of growth spanning 27 years, Cadila Healthcare Limited was seeking to evolve the corporate brand in line with their ambitious growth plans - transforming from an Indian pharmaceutical company known for generics to a global life sciences company known for its path breaking innovation.
The new brand purpose emphasized a commitment to empower people with the freedom to live healthier and more fulfilled lives. The identity reflects their evolution, bringing together empathy and innovation, legacy and transformation. The transformation also consisted of uniting the existing brand architecture to ensure it is more cohesive, with shared credibility and amplification across the Zydus portfolio.