Havas Creative India
Veet is all about being spontaneous. And so in contrast to the continual strive for perfection as dictated by social media trends and the media, we introduced #unpose – a campaign for Veet to encourage girls to realise they are at their most beautiful when being totally themselves.
In order to build brand awareness for Citroen in India in advance of their first model launch, we kicked off a campaign featuring a series of 21 films to help the Indian population pronounce ‘Citroen’ correctly. Following the films’ popularity, we transformed various iconic Indian images into the brand’s chevron logo across social media. To drive participation with the campaign we encouraged our audience to share their versions of the logo through the hashtag #InspiredByIndia and used a partnership with Indo-French Bollywood actress Kalki Koelchin to maximise reach.