Nearly 70% of women in India don’t orgasm every time during sex. The ‘orgasm gap’ is a global trend that Durex is looking to reverse. For the launch of Durex’s Mutual Climax product, our messaging focused around #OrgasmEquality and encouraging couples to explore better sex together with the help of Durex.
In order to build brand awareness for Citroen in India in advance of their first model launch, we kicked off a campaign featuring a series of 21 films to help the Indian population pronounce ‘Citroen’ correctly. Following the films’ popularity, we transformed various iconic Indian images into the brand’s chevron logo across social media. To drive participation with the campaign we encouraged our audience to share their versions of the logo through the hashtag #InspiredByIndia and used a partnership with Indo-French Bollywood actress Kalki Koelchin to maximise reach.