PivotRoots,a Havas company
Powered by Data and Tech. Fueled by Creativity.
Transforming brands through our digital expertise, with every click and scroll. We are
Data-Driven
Data makes up our DNA and drives our 360-degree digital solutions for clients. It constructs our creative approach, Omni-channel strategy, and media optimization.
Consumer-Centric
We have a strong consumer-centric design thinking process that leverages our data insights to generate innovative, viable, and feasible solutions.
Technology-Led
We believe that constant innovation is the only way to differentiate and move forward in the age of MarTech.
Finally, we make sure that we simplify these three pillars of our identity to craft nuanced and transformative marketing strategies for our clients.
With Amazon Prime Video's tentpole Original Series Farzi, the goal was to build massive buzz leading to its grand release. We strategized an integrated digital campaign to maximise unique reach without bombarding the potential audience. PivotRoots leveraged programmatic and innovative solutions to drive unified reach via a central demand-side platform (DSP) to cover the entire OTT active base of 150Mn+ in India. From a trailer launch hitting 20 Million Views to a multi-beat campaign of different assets, we created different touchpoints for users across mobile and connected TV. With YouTube lineups targeting trending videos, ensuring reach to over 70% of the audience, Google display packs were deployed that led to 100% coverage across entertainment and review sites. The campaign saw a 35% jump from anticipation to launch and the show became one of the most watched Indian SVOD (subscription video on demand) series of all time.
Early prevention with Human Papillomavirus (HPV) vaccination can significantly reduce the risk of cervical cancer, which ia highly prevalent among women aged between 15 and 44 years (young adult female, or YAF), but there was low awareness. To build awareness, PivotRoots sought to capitalize on the tendency of the target group to Google “Search for the unknown” by asking them a simple question -- #HPVSearchKiyaKya? The campaign involved a digital video commercial (DVC) featuring Sara Ali Khan prompting YAF’s to search for HPV and was then promoted by Gen-Z influencers. It was further amplified by targeted adds on Google Display Network, Spotify and Meta platform. The campaign achieved millions of views and over 25 million traffic on knowmoreHPV.com.
Swiggy, a leading online food ordering and delivery platform, wanted to improve their market share by building a positive brand image, acquire new users efficiently and at scale. PivotRoots built a data-driven media solution for Swiggy which included a multi-channel marketing approach to build positive brand awareness and acquire customers. We also implemented Ads Data Hub (ADH) to offer solutions like Frequency Analysis, Brand Impact, Brandformance and Audience Profiling, which helped us take data-led optimization decisions. As a result, Swiggy has been able to achieve significant increase in brand awareness vs its competition, increased acquisition efficiency and scale, and many other benefits.
Kaya Skin Clinic, an International chain specializing in advanced dermatological solutions, offers its unique services across 23 clinics in MENA. They wanted to further grow their customer base and lower costs by building a strong organic search presence. The search universe across the MENA regions was low and platform complications impeded the implementation of SEO recommendations on the website. We strategically focused on Google My Business platform to quickly drive customers that were ready to explore dermatological treatments nearby. Gradually, we decoded platform complications and managed to update the website structure. This facilitated SEO changes and helped the brand build content around high search volume queries and build brand credibility. As a result, monthly organic traffic grew by 132% in 4 years. The blog traffic increased by over 350%, leading to more brand awareness. Visits to clinics through Google My Business improved by 41%.
Kotak Mahindra’s digital bank Kotak 811 partnered with PivotRoots to make the digital bank more personalized and relevant for its customers. PivotRoots helped build a custom AWS customer data platform (CDP), which allowed Kotak 811 to have a single view of customer preferences by collecting, unifying, and activating customer data from multiple sources. PivotRoots’s CDP customization helped the bank better understand its customers’ needs and preferences and enabled them to improve customer experience, increase sales, and reduce costs.
