PivotRoots,a Havas company
Early prevention with Human Papillomavirus (HPV) vaccination can significantly reduce the risk of cervical cancer, which ia highly prevalent among women aged between 15 and 44 years (young adult female, or YAF), but there was low awareness. To build awareness, PivotRoots sought to capitalize on the tendency of the target group to Google “Search for the unknown” by asking them a simple question -- #HPVSearchKiyaKya? The campaign involved a digital video commercial (DVC) featuring Sara Ali Khan prompting YAF’s to search for HPV and was then promoted by Gen-Z influencers. It was further amplified by targeted adds on Google Display Network, Spotify and Meta platform. The campaign achieved millions of views and over 25 million traffic on knowmoreHPV.com.
Swiggy, a leading online food ordering and delivery platform, wanted to improve their market share by building a positive brand image, acquire new users efficiently and at scale. PivotRoots built a data-driven media solution for Swiggy which included a multi-channel marketing approach to build positive brand awareness and acquire customers. We also implemented Ads Data Hub (ADH) to offer solutions like Frequency Analysis, Brand Impact, Brandformance and Audience Profiling, which helped us take data-led optimization decisions. As a result, Swiggy has been able to achieve significant increase in brand awareness vs its competition, increased acquisition efficiency and scale, and many other benefits.
Kaya Skin Clinic, an International chain specializing in advanced dermatological solutions, offers its unique services across 23 clinics in MENA. They wanted to further grow their customer base and lower costs by building a strong organic search presence. The search universe across the MENA regions was low and platform complications impeded the implementation of SEO recommendations on the website. We strategically focused on Google My Business platform to quickly drive customers that were ready to explore dermatological treatments nearby. Gradually, we decoded platform complications and managed to update the website structure. This facilitated SEO changes and helped the brand build content around high search volume queries and build brand credibility. As a result, monthly organic traffic grew by 132% in 4 years. The blog traffic increased by over 350%, leading to more brand awareness. Visits to clinics through Google My Business improved by 41%.
Kotak Mahindra’s digital bank Kotak 811 partnered with PivotRoots to make the digital bank more personalized and relevant for its customers. PivotRoots helped build a custom AWS customer data platform (CDP), which allowed Kotak 811 to have a single view of customer preferences by collecting, unifying, and activating customer data from multiple sources. PivotRoots’s CDP customization helped the bank better understand its customers’ needs and preferences and enabled them to improve customer experience, increase sales, and reduce costs.