Welcome toHavas Group India
We’re always looking at ways to better serve our clients and ways to evolve with the modernisation of our industry. Beyond our Creative capabilities, we’ve focused our resources and investment efforts behind meaningful Brand and Customer Experiences with the recent launch of our Havas CX Network.Learn more here
At Havas, we create meaningful content which sets us apart from our competitors. The integration of Havas into Vivendi is part of the desire to create a world leader in content, media and communication which will ensure a unique positioning within the entertainment and communication markets.
Vivendi is a global player, operating businesses throughout the value chain from talent discovery to the creation, production and distribution of content. Vivendi also owns the Universal Music Group, Canal + Group, Gameloft, Vivendi Village, and Dailymotion.
One of the biggest video content aggregation and distribution platforms in the world, with 250 million users each month.
A powerful collection of ticketing systems, venues and production houses spanning the entire globe.
Our proprietary research study Meaningful Brands (that spans 350,000 people worldwide, 31 markets, 22 industries and 1,800 brands each year) discovered that:
of brands could disappear and no one would care
of consumers think companies and brands should communicate honestly about their commitments and promises
of the content provided by brands is not meaningful to consumers
It's these key findings that have led to the creation of our Meaningful Brands strategic framework. A unique approach that has allowed us to understand that a brand’s value - how meaningful it is to its consumers - is defined by a combination of 'functional', 'personal' and 'collective' benefits.
Used across strategy and planning teams in all our agencies around the world, Meaningful Brands acts as the 'glue' in our integrated process and provides a common approach to strategic thinking to ensure we deliver meaningful business growth for our clients.