Havas Media India
To introduce a new product launched by Voltas ‘The Adjustable Inverter AC’ - an AC which adjusts according to the need & number of people in the room. We used print media to communicate this technology through a unique media innovation that adjusted the media to suit the need of the brand & its consumers.
Facilitated a landmark ‘co-powered by’ sponsorship deal for Hyundai, with India’s numero uno reality quiz show, Kaun Banega Crorepati, the Indian adaptation of Who Wants to Be a Millionaire? on Sony Entertainment Television. The integrations included congratulatory messages to all winners from the brand's spokesperson and surprise audio/video calls using KBC BlueLink powered moments.
To relaunch and establish Hyundai Grand i10 NIOS as one of the most recognizable and millennial-friendly cars. As India’s first smart mobility solutions provider, the endeavour was to curate innovative content that resonated well with new age progressive customers. We partnered with Dice Media/Gobble in a unique travel web series called Love Travel Repeat featuring leading influencers Kriti Vij and Pranay Manchanda.
To spread awareness about the key features of OYO on its app - nearby, flexibility and view, we brought to life, stories of different types of travellers and the situations they find themselves in when it comes to searching and booking hotels. The campaign used a mix of reach and frequency in its approach, through various associations like HunarBaaz, India vs. South Africa cricketing series, Shark Tank, English movies & infotainment.