PR Pundit Havas Red
Forest Essentials’ CSR initiative ‘Project Pathshala’, supported by a special collection for teenage girls, ‘Yuvati: Because Your Dreams Matter’ reiterated the brand’s commitment to give back to society. The campaign featured Maleesha Kharwa, a 15-year-old girl from the slums of Mumbai, who dreamt of becoming a supermodel. An emotional narratives anchored in Maleesha’s innocence, joy, and unassuming charm sparked an outpouring of love, support, and appreciation for the brand shattering social limitations.
PR Pundit launched the first-ever edition of Coke Studio Tamil and Coke Studio Bharat spotlighting the new voices of India with 75+ artists across genres of music. 360-degree storytelling across print, radio, podcast, TV and social media celebrated authentic regional music. As one of the biggest creative collusion of artists for Coke Studio, the launch edition garnered a reach of 1.8 million.
To help build the healthy habit of hand washing with soap among children in rural India, Savlon introduced special chalk sticks infused with soap suds and provided it free to 150,000 students in rural schools under the 'Savlon Swasth India Mission’. The simple innovation engaged children effortlessly and was able to instil washing hands with soap into a daily habit. A media blitzkrieg not only led to a huge demand for chalk sticks from schools and NGOs but also a partnership with the world’s largest provider of school mid-day meals ‘Akshaypatra’.
The global music festival’s inaugural India edition was an ideal platform to re-establish Levi’s® association with music, fashion & self-expression with a younger audience. A unique PR stunt– the “Levi's® Tailor Shop On Tour” branded double decker bus created brand buzz & visibility on the streets of Mumbai in the days prior to the festival. It became a hub of customization, creativity & culture at Lollapaloozaa.