shobiz
For the global launch of its new products; OnePlus TV and the OnePlus 7T, the company wanted to create a stunning experience. We enabled attendees to experience the product in a home-like environment. To emphasize the use of the latest technology used in the TV and the phone, we crafted the launch experience with innovative and technology built in.
Vivo needed to launch its new V-15 phone with one stand-out feature - the pop-up camera. To help Vivo draw attention to their product and create a pre-event hype, shobiz conceptualized the #GoPop campaign; people were encouraged to take pictures of mobile vans bearing the Vivo GoPop logo as well as projections on prominent landmarks in three major cities - Mumbai, Pune and Delhi. The main launch event featured an LED which elevated to reveal the experience zone that further highlighted the phone’s pop-up camera. We used creativity at every customer touchpoint; using different elements in the experience zone to bring out the camera’s capabilities.
Every year, HPE hosts an event to showcase its latest capabilities for digital transformation and cloud solutions. In 2019, shobiz created a riveting set up that aligned with HPE’s event theme - digitalization. We transformed the area into a digital zone, incorporating elements closely related to that theme. To maximize the effect we incorporated a 240 degree stage in the conference area and used the pre-function area to display HPE’s solutions, as well as branding elements that ensured HPE stayed top of mind for delegates looking for digital transformation solutions.
shobiz worked with Nissan to unveil its new car; the Nissan Kicks. Using projection mapping, we brought the entire launch to life in front of invited guests and the media that reflected Nissan’s brand objectives- to showcase its latest car as a rugged SUV for thrill seekers.
