Shobiz devised a unique format that distinctively showcased the dominant SUVness of brand Hyundai & strategically positioned as the front runner within the category. We drew up a newly minted IP for the brand, aptly titled Hyundai Explorers. Created exclusively for Hyundai’s SUV customers, this drive exercise took them on a curated drive across India. Taking Inspiration from the Owners, which articulated Hyundai’s bold spirit, the vision was to organically develop a club like collective of like – minded Hyundai SUV Owners.
We developed a 360 – degree events program to establish a hyperlocal connect with target audiences. The ideas were all – inclusive in terms of impact and reach, with dedicated activations for IKEA’s employees, resident welfare associations, members of the press and other stakeholders.
We created a 360-degree Virtual Platform encrypted, optimized and adaptable across devices, operating platforms and physical geographies for a seamless and immersive experience, allowing attendees to navigate the platform through widgets and walkthrough videos. The 3D Virtual Environment featured a wide range of interactive zones to keep delegates engaged.