Shobiz Havas
We’re an award-winning brand experience agency. For the last four decades, we have been helping our clients create compelling customer experiences through experiential events, creative design, integrated communication campaigns and immersive technology. We help companies build their narrative through the use of live spaces, creating brand advocates and communities through engaging storytelling elements. Our solutions help some of the world’s most successful brands deliver proof on their brand promise at key touchpoints.
To promote the recently launched marvel X80 from the house of VIVO, Shobiz came up with an activation plan that best resonates with the brand essence. Vivo X80 brings alive the idea of redefining Cinematography, Shobiz was ready to redefine experience by using Anamorphic content that transforms reality into cinematic moments. The anamorphic screen also showcased multiple angles of the phone to bring alive the sleek, edgy & dynamic design along with the Zeiss Lens that makes every moment cinematic.
Shobiz devised a unique format that distinctively showcased the dominant SUVness of brand Hyundai & strategically positioned as the front runner within the category. We drew up a newly minted IP for the brand, aptly titled Hyundai Explorers. Created exclusively for Hyundai’s SUV customers, this drive exercise took them on a curated drive across India. Taking Inspiration from the Owners, which articulated Hyundai’s bold spirit, the vision was to organically develop a club like collective of like – minded Hyundai SUV Owners.
We developed a 360 – degree events program to establish a hyperlocal connect with target audiences. The ideas were all – inclusive in terms of impact and reach, with dedicated activations for IKEA’s employees, resident welfare associations, members of the press and other stakeholders.
We created a 360-degree Virtual Platform encrypted, optimized and adaptable across devices, operating platforms and physical geographies for a seamless and immersive experience, allowing attendees to navigate the platform through widgets and walkthrough videos. The 3D Virtual Environment featured a wide range of interactive zones to keep delegates engaged.
