Arena India
Arena India is Havas Media Network India’s subsidiary media brand that provides integrated media solutions using data, insight & content, operating within Havas Media Network’s Mx framework.
To introduce a new product launched by Realme ‘Series 9’, we built a campaign on the insight of the power of Bollywood celebrities and influencers to change perceptions and build equity amongst the youth in India. We partnered with the largest celebrity talk show in the country, The Kapil Sharma Show, that offers an unparalleled fan base and cuts across demographics in viewership, for the launch.
