Arena Media is Havas Media Group’s subsidiary media brand that provides integrated media solutions using data, insight & content, operating within HMG’s Mx framework.
To introduce a new product launched by Realme ‘Series 9’, we built a campaign on the insight of the power of Bollywood celebrities and influencers to change perceptions and build equity amongst the youth in India. We partnered with the largest celebrity talk show in the country, The Kapil Sharma Show, that offers an unparalleled fan base and cuts across demographics in viewership, for the launch.
Chief Executive Officer
President & Chief Client Officer