Havas Analytics is the data and analytics arm of Havas Media Group India. We use data to craft solutions that help client solve their business problems.
Our capabilities range from building econometric models to attribution suites to predictive analytics and in the process, we empower our clients with trusted intelligence that drives business metrics.
Response Attribution Modelling
Optimizing media planning in real-time by using TV as performance media to drive conversions and in the process scale the business up. This led to almost 10X growth in business KPIs along with continuous improvements in brand purchase funnel metrics.