Making Content More Meaningful
Havas Content is the specialized content division within Havas Media Group India, that focuses on enhancing consumer journeys and driving media experiences through meaningful content.
The objective was to build confidence around travel post pandemic, and to showcase OYO’s readiness to welcome guests, through its Sanitized Stays initiative. We associated with category mavens – Rocky and Mayur, in an exclusive digital content series on History TV18, as they travelled across India experiencing OYO’s hospitality along the way.
Chief Executive Officer
Sr VP - Content, Havas Play