Havas Market
Havas Market is a full-service e-commerce offering by Havas Media Network India, that offers flexible one-stop solution combining media metrics and e-retail data, to help marketers drive growth.
Context:
Increase the sale of the brand's generic LED & bulb range.
Approach:
Restructuring the account & changing the bid strategies based on performance helped increase the conversions. Regular optimizations at device & demographic levels and identifying non-performing campaigns/ad groups/keywords, helped bring down the CPA.
Results:
2K orders, 2.71% ACOS & < 5 INR CPC.
